Introduction

Note: This is an extension from my research portfolio file, to store video references that a PDF file can't.

For this unit, Mediating Fashion, the brief given to us asks
Who is my ideal spectator?
Where will I situate my practice? 
What am I aiming to achieve?
Is there a specific point I would like to mediate?
The reasoning behind my response.

With the current age of fashion moving more towards films, the films that have been around are also evolving in the way it is put together, the style of it. Films are getting experimental and where being alive in this time of age where most types of films have been tried, being experimental is encouraged.

This term has allowed me to have current fashion film makers like Amy Gwatkin, Kathryn Ferguson, and Marie Schuller, to name a few, gracing the classes with their presence, and sharing valuable knowledge of their practice.

Before we dove into the research, the tutors put up slides explaining what a fashion film in this age might be. Here are a few varying quotes to get me started.

"Fashion makes a great fashion film. The narrative is already in the piece of clothing."

-Nick Knight

"You have to cast a vibe and tell a story, if you don't then it's just garments."

-JW Anderson

"A fashion film, well you can't really put in a box what exactly is a fashion film. Originally thought of as a moving lookbook, it has now evolved into so much more. The way it is constructed, with the effects or even the story can be anything. Fashion film rather is more of a term for where it comes from, it could be anything but say if it's directed by e.g. Tom Ford, it will be classified as a fashion film even if it isn't about marketing his collection."

-Stephen Whelan

Experimental Edits

ROUGH EXPERIMENTAL EDITS
FROM FOOTAGES I TOOK

Alongside our weekly lectures with the presence of industry partners, we have our weekly style labs sessions where we also learn about the types of shots/angles while filming and get down to producing and editing (if time allows) with references from various films with interesting and experimental styles.

Below are some of the clips from various style labs session that I edited after the sessions.


1. Sarah Edwards + Tulle
We had Sarah Edwards, the set designer for Molly Goddard who works a lot with tulle come in where we experimented with how tulle moves and looks on video.

2. Ryan Trecartin Style

Mimicking the style of Ryan Trecartin's videos, we created a narrative of how some people in fashion schools might behave.

3. BTS test shoot

I had a test shoot with photographer Jun, and took some videos on the side with my iPhone5. I styled it, however with the film in mind, of how it is about the viewpoint of what femininity is. Which leads up to my final film about my viewpoint of love.

A good example of why editing with soundtrack is important and how it changes the whole mood and narrative with a different soundtrack, and also the cuts.

This second video of the test shoot is done by Jun.

Video References

VIDEO REFERENCES
THAT I'M INSPIRED BY

These are the video references which I took inspirations from for areas of styling, editing, style, mood, video format (what camera was used).

EDITING

1. afflare by mönica lilac
https://www.youtube.com/watch?v=CNuPYDOAs58

2. Overwhelmed by Krist Soup

https://www.youtube.com/watch?v=9OkakQ81SXE

TECHNIQUES

1. Where are Ü now by Skrillex and Diplo

https://www.youtube.com/watch?v=nntGTK2Fhb0

2. Not another catwalk SS16 by Universal Works

https://www.youtube.com/watch?v=x41m7gEscLo

3. Serpentine Dance by Loie Fuller

https://www.youtube.com/watch?v=8zkXb4aWVZs

STYLE

1. In The Red by Ruth Hogben

https://www.youtube.com/watch?v=Gg4ogu-M9xc

2. Experimental Fashion Film by Olivia Miller

https://www.youtube.com/watch?v=8M8MHPJVboM

3. INSTAR for David Laport by Starting Point

https://www.youtube.com/watch?v=PZxjg31IhyQ

SOUND

1. Sibling x River Island - Starring Ella Richards by i-D

https://www.youtube.com/watch?v=U5fDJG45jHs

2. It Had To Be You - Bridal by Vogue India

https://www.youtube.com/watch?v=OmctmahyTUQ

Post Production

POST PRODUCTION 
AND FIRST CUTS

During various lecture sessions, we were asked to briefly mention our film concepts and how our progress were. 

With regards to post production, since my film was dance-based, the suggestions were to get my audio/soundtrack sorted before filming or to cut and edit the clips according to the beats of the audio.

In a group tutorial session with Kathryn Ferguson, she suggested that one way I could do post production is that I edit my clips and show my music producer. This way, my music producer could produce a soundtrack based on what he sees from the edits. She also mentioned that this is usually how Ruth Hogben (film maker of In The Red that I'm largely taking inspiration from for my film) works with her sound producer and edits her films.

The term 'first cut' was also introduced to me that it is essential I make a first cut (first edit) of the film and good to make a second one that is completely opposite to the first one (could be way of sequence, mood) as it could give a totally different meaning to the film.

first cut

second cut

third cut

video start

I changed the "Pear studios presents" to "a film by Pearline Yeo"

as I realised it might cause confusion to the viewer, thinking that it's an actual studios or a brand for that matter.

I also removed the descriptive word as a suggestion from Marie that it might be a bit too gimmicky/patronising.

end credits

FINAL VIDEO: ATTRIBUTES OF LOVE